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In the early 1960 s, Ralph lauren design school in Manhattan. Shortly after graduation, he came to a company design the necktie. In 1967, Ralph Lauren for pay attention to individual style of metropolis male classical elegant polo sport (polo) name, establishing personal clothing brand "" polo Ralph Lauren (Lauren showed)".Will his customer, Ralph locked in fashion, keen on top grade garment group. Soon, he was captured in fashion. In 1970, Ralph lauren in fashionable bound acquiring the highest honor "high temperature di" prize, become a global best men's clothing designer of the year.Ralph's first women's fashion series in 1971 to the surface. His clothing design show the American women and lively, independent and assertive style. Begin from 1978, in the children's clothing areas, Ralph first design of the boy's clothes, production after 1981 female children's clothing design began. By 1980, Ralph has a complete success, several fashion. In addition to the clothes, its related parts design production has become more and more perfect.In Ralph design products, people all over the world can sniff out at the beginning of the last century of American and British social life taste. His design inspiration, mainly from the United States, the western wilderness baseball and early old upper class society. And sales, Ralph is sell story situation is superior. All the Ralph lauren shop, advertising and product exhibition, the rigorous design, let a person look like the New England region, to a higher family research or sitting room. Presumably, this picture New England white elite for a walk, because americans agree with bone, appeal to the superior stratum of the potential consumers buy.In order to make clear the perfect product sex, Ralph requirements suits and pants, sportswear, and with matching ties, belts, bags and other products, on display in the store's reasonable position. He doesn't want a counter selling tie, another counter, he will sell all the customer is coat left stylist elaborate design overall impression. This exhibition concept, greatly improving the its products to customers, the taste is very attractive.In Ralph another marketing innovation women's shirt, he first add personalized mark--will be the symbol of the brand "in" flag seam shirt cuffs. Although this is just an eye-catching details decoration is given priority to, but then gradually become people accepted clothing marketing innovation.The first famous brand products, such as French summer nai son, dior, yves st Laurent of high-grade dress is expensive, social consumption object is usually high beauty or big star. In the 1970 s, Ralph lauren, and, after that, the Italian Calvin Claire, walked out of a armani brand such as completely different senior clothing line in France, their target from wealthy celebrities, turning to fashion the urban middle class.As the market is huge, Ralph, clothing designers, this is the concept of people: they don't get paper pen, measurement and scissors, also can create amazing profits. Precisely because of this effort. Ralph lauren, make his American leisure philosophy, to the world.Ralph will classical design style, the algorithm is simple, easy to ride the ball unlined upper garment therefore become household classic. Today, Ralph lauren has developed into has a complete series of brands, including some senior men's, women's, purple standard polo sport black label series waited more than ten deputy brand. But Ralph lauren I stressed: "I sell things, this is not performance is a way of life, it is a kind of attitude! Related links: polo-on-sale